"If you are not willing to risk the usual, you will have to settle for the ordinary." - Jim Rohn

The health and wellness landscape has constantly evolved over the years. You are no stranger to organic drinks I am sure, after all, the riveting nature has captivated consumers, non consumers and even experts worldwide. Our Cafe, La Maison Bleue is located in Plano, Texas, with a commitment to handcrafted and organic beverages. However, just like any common human, I too wonder: are organic drinks here to stay, or are they just another passing trend? 

The Ascension of Organic Drinks

There is no denying the lucrative and substantial growth witnessed over the past few years in the organic drinks market. The wave of health conscious consumers is more prominent, they more often than not seek out products that are filled with copious amounts of nutritional value alongside being bereft from artificial additives. We at La Maison Bleue have an eclectic range of fruit-infused and organic tea beverages which feed this demand appropriately. With products such as the yuzu pear tea and Okinawa milk tea, not only do we provide a succulent experience but our alignment with natural ingredients and the growing trend go hand in hand.

The Allure

You as a reader might also wonder about the contributing factors or reasons to this critical acclaim of organic drinks as of late, well, antioxidants and robust nutrients are just few of the many reasons why they are slowly gaining an upper hand compared to their non-organic counterparts. Natural sweeteners, seasonal fruits and scrupulously fabricated drinks that are both vigorous and flavorful are components that we at La Maison Bleue constantly strive to produce and execute. The focus on sustainability and quality are imperative, especially for us as business owners, we strive to create something that resonates with a broad demographic, that could be anyone from the young trend hopping generation or even the older crowd who are trying to catch the wave! 

The Future? Or Just Another Fad?

With publicity, come questions, lingering questions and rightfully so, I myself have pondered this whole idea of fads and the imminent future, especially being in this business of organic drinks, I emphasize the lingering question yet again: are these organic drinks a fleeting fad? Or are they actually here to stay? Well I would not want to bore you with the whole consumer behavior and market adaptation thing, though I will mention, trends show that wellness and health are no longer just transient interests but rather an integral element to choices in lifestyle. The proof is in the pudding as they say, the pivot in itself towards organic drinks is a testament to a possible conjecture: this market has untapped power. Our procured success at La Maison Bleue and future expansion to retail spaces allude to a tenacious demand for these products.

An Abstract Conclusion

To declare organic drinks as a fixture of permanence, would be too early although however, the signs are very promising. Our journey itself is an attestation to a concept becoming concrete, while the flourishing of organic drinks as a trend is in the talks, the future will heavily depend on innovation of suppliers and continued consumer interest. The preferences of consumers will evolve constantly, the transition from a niche sector to a force of dominance in the beverage industry will only be a tale that will unravel with time.

I hope you enjoyed this read! See you on next week's blog topic: Future plans of La Maison Bleue: What does the next year look like for us?